Different kinds of language, fundamentally
Our home page refers to "People Language" because languages used by humans are probably those through which the greatest colour, emotion and meaning can be conveyed. As such, they are for us a bit of a favourite.
Gracefully enough, then, we travel from writing slogans and key advertising copy for major corporate clients, to assembling visuals, colours, programming code, wild concepts – special magic that vaporizes one or two challenges from a client’s day. As clients, not so oddly, that's what we too are usually looking for: solutions.
Brian Eno once described himself as being a “generalist.” Outside English-speaking countries, many people would see that to mean a (medical) general practitioner of some kind. The very idea of someone adept at many things isn't part of their language. But take away TV and there's plenty of time to explore and learn things. And some of the best solutions to a wide array of problems have descended from the lateral thinking that only a multidisciplinary perspective can spot.
For this reason, we expect conversation and creative brainstorming to skip, waver, chase and wriggle, until just the right path comes clear. We’re not particularly interested in using old maps or the common road, and neither are most of our clients.
And that’s a really good thing.
Technology presumes there's just one right way
to do things and there never is.
Start with a spark. See where it leads.